Why we’re asking our employees to Slack

slack-logo

watchLAB has officially dethroned email.

That sounds crazy (and maybe it is a little), but it’s exactly what we needed. For years, email has been the king of office communication. While its reign was initially benevolent, it slowly became tyrannical. Checking our inbox became a source of fear and anxiety. Each of us were spending too much time every day fighting our own lonely battle against our infinitely growing inbox, and it was just awful.

We used to cheer for the winner of the “Who Got the Most Emails Today!” tourney, but all of us were losing, and losing hard.

Our internal communication “felt” fine, but in reality, it was backed up. With two offices, the last thing we needed to contend with was any unnecessary delay in communication. In an effort to make everyone in the business happier, less email-dependent, and more productive, we asked our employees to start Slack-ing.

Most of our communication consists of quick replies and status updates. Email sucks at that sort of stuff. That’s where Slack comes in.

Slack is a new communication platform for businesses. It’s pretty much like Skype, Google Hangout, and AIM (what a throwback), but on steroids.  Our recruiters, supervisors, and project managers have been using Slack to communicate more quickly and more effectively. With Slack’s instant messaging and collaboration tools, watchLAB has already begun to see an increase in productivity.

“Productivity” and “collaboration” may be buzzwords, but buzzwords become what they are for a reason. Communication and collaboration are essential for today’s businesses. Slack helps us accomplish those things with far more ease than email ever could. It’s the difference between busyness and business.

watchLAB knows that when we invest in our people, we invest in our business. That means more time and energy we can invest in our clients, respondents, and all of you. The market isn’t standing still, and neither should marketing research. If email is the letter-writing of the digital age, then instant messaging with Slack is a casual conversation. And watchLAB is all about starting conversations.

Learn more about how our full-service recruiting can help you with your next study, especially now, with our new found Slack-facilitated-freedom.

Blake Chastain

Blake Chastain

IT/Media Specialist at watchLAB
Blake Chastain is a writer and marketer. His obsessions are media, technology, and video games. Blake lives in the Rogers Park neighborhood of Chicago with his wife and daughter.
Blake Chastain

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