The Nobility of Service

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Last week, I was treated to a fantastic meal at one of Chicago’s landmark steakhouses, at the intersection of mobster and foodie. You would think diver scallops, wagyu beef, and an incredible wine list would be enough to please the most critical of us (and it was), but the highlight of the evening was the […]

TWITTER #MRX ROUND-UP

#MRX

#MRX is watchLAB’s weekly round up of some of the best Marketing Research posts from around the twitter-sphere. Add #MRX to your Marketing Research tweets to be considered for next week’s round up. Why #millennials are increasingly cutting the cord http://t.co/6cqgjlkfcP via @mashable #mrx — QRA (@QualRecAust) March 3, 2015 Measuring Cognitive Stress & Usability of […]

The Automated Thanking Machine: When A Bank Gives Back

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What if instead of just holding your money, banks actually gave you something back? I’m not talking about that 0.001% interest rate we have nowadays where you’re money actually grows more when stuffed under your mattress than when sitting inside the fancy bank vaults. I’m talking about bonafide givebacks from your bank: flowers, cards, gadgets, […]

The Art of Remembering: A Hundred Years in the Making

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Most days when I wake up I can hardly remember what I was just dreaming about, all the fantastical turns my mind was taking in solving my own personal world’s problems. I’m just too busy, trying to remember all of the items on my to-do list, all the little pieces of work I have to […]

Leave a Message after the “Chirp”

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We’re halfway through July, and I’m sure you’re all likewise wondering where the first half of summer has gone. We start the season with plenty of bucket-list plans for campouts, road trips, family BBQs and anything else that allows us to soak in the warmer temps and longer days. But sure enough, time passes far […]

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Stephanie Mahley, Associate Director

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