Trust In Data Collection

Data-science

When did everyone start trying to differentiate their company by selling “our 12 step respondent validation process?” I know that we here at watchLAB certainly talk to our clients about it. But it’s just way too close to bragging about how you keep the least amount of cockroaches in your kitchen. I’ve worked in facilities […]

Nielsen Launches Twitter Demographics

Nielsen Twitter Demographics

Today, ratings giant, Nielsen expands its Twitter TV ratings system with the launch of its demographics service. Nielsen will now provide data on both age and gender of those tweeting about various TV shows and events as well as those who are passively reading those tweets but not participating in the conversation. The service was launched […]

The Four Most Popular Big Data Questions

Word Cloud "Big Data"

[ReBlog from Greg Mishkin, VP of Research and Consulting at Market Strategies] Two thousand and thirteen was the year of Big Data, although not always in a good way. We saw some of the largest privacy breaches in history affect major brands like Target, Facebook and Adobe, as well as government-related snafus (Edward Snowden, the […]

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