Trust In Data Collection

Data-science

When did everyone start trying to differentiate their company by selling “our 12 step respondent validation process?” I know that we here at watchLAB certainly talk to our clients about it. But it’s just way too close to bragging about how you keep the least amount of cockroaches in your kitchen. I’ve worked in facilities […]

The Four Most Popular Big Data Questions

Word Cloud "Big Data"

[ReBlog from Greg Mishkin, VP of Research and Consulting at Market Strategies] Two thousand and thirteen was the year of Big Data, although not always in a good way. We saw some of the largest privacy breaches in history affect major brands like Target, Facebook and Adobe, as well as government-related snafus (Edward Snowden, the […]

Online Communities On The Rise

online communities

According to initial findings in The GRIT Report, online communities top the chart of emerging research methodologies, with 49% of interviewees saying that they are already using this method and another 33% saying that they are considering using online communities. Mobile surveys, social media analytics, text analytics, and big data analytics round out the top […]

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Stephanie Mahley, Associate Director

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Emira Morina, Associate Director

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