Are You Irresistible?


I recently stumbled upon a research article that I just had to read because the title seemed so far-reaching — TNS claims to have “Unlocked: the secret of irresistibility.” It led with the idea that a research firm had created a quotient which they both marketed to their clients, as well as, by which they […]

#MRX – Market Research Twitter Round Up


#MRX is watchLAB’s weekly round up of some of the best Market Research posts from around the twitter-sphere. Add #MRX to your Market Research tweets to be considered for next week’s round up. Why brands should listen when their customers disagree: Can your brand afford not to take action when… #MRX #VC — Annie […]

Hoops For Haiti

Hoops for haiti

Hoops for Haiti is a chance to get out and have some fun while supporting a good cause at the same time. 32 team will compete in a 3 on 3 basketball tournament where all the proceeds go to support The Joseph School, a Market Research industry lead charity that strives to educate Haitian youth […]

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Stephanie Mahley, Associate Director

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Emira Morina, Associate Director

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