Qualitative Research

watchLAB provides recruitment, facility rental, hosting services and project management for all qualitative market research methodologies, including

  • Focus groups
  • In-depth interviews
  • Telephone-depth interviews
  • In-home ethnographies
  • Usability testing (website, mobile device, tablet)
  • Mock trial / mock jury
  • Online focus groups
  • Online boards
  • Shop-along interviews
  • In-home usage tests (iHuts)

Quantitative Research

watchLAB provides survey programming and hosting, data processing (tabs and coding), panel sampling, survey instrument translation, panel consultancy, and project management for all quantitative market research methodologies, including

  • Online interviews / web surveys
  • Computer aided telephone interviews (CATI)
  • Longitudinal trackers / tracking studies
  • Central location tests

Additional Specialties

  • Consumer
  • Healthcare
  • Technology
  • Business to Business
  • Financial Services
  • Ethnographic Research
  • Online Qualitative Research
  • Online Quantitative Research
  • Mixed Methodology Research

Other research services include: moderation, reporting, data analytics and transcription