Behind The Mirror

what do strangers think of you

We all have mirrors in our homes, and we interact with them on a daily basis. But, what we see in those mirrors may not always be true. What we see in the mirror is shaped by our own self image. What do others see when they look at you? This BuzzFeed video explores that […]

Words of Wisdom

Jim Carrey

At watchLAB, we are in the business of insights. Normally about brands, consumers, and products, but today we offer up insights on life from a couple of our favorite funny men, Bill Murray and Jim Carrey. Besides the BBQs and an extra day off work, Memorial Day weekend can find us, even the goof balls, […]

There’s No Wrong Way To Lend


If you don’t know about Kiva already, we here at watchLAB highly recommend that you learn a little more about this amazing non-profit organization that connects millions of people through lending to alleviate poverty. Below we feature a blog from Abe Wallin explaining the different types of lending experiences on Kiva. Enjoy! [ReBlog from Abe Wallin, […]

#GIVEAWEEK – The Joseph School

The Josheph School #GIVEAWEEK

Join watchLAB in helping our partners at The Joseph School realize their goal of creating a better future for the youth of Haiti. One week of construction in Haiti costs $13,725. Your donation goes to anything from a bag of cement ($10) to a truckload of rock ($850). Every little bit brings The Joseph School one […]

Nielsen Launches Twitter Demographics

Nielsen Twitter Demographics

Today, ratings giant, Nielsen expands its Twitter TV ratings system with the launch of its demographics service. Nielsen will now provide data on both age and gender of those tweeting about various TV shows and events as well as those who are passively reading those tweets but not participating in the conversation. The service was launched […]

Connect With Us

Bay Area

Stephanie Mahley, Associate Director

Chicago, Portland & Research Services

Emira Morina, Associate Director

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