Keep it Colorful


If you put lipstick on a pig, that’s a waste. If you put blue lipstick on George Washington, that’s a statement.

There is power in color. That power is not bound simply by what can be seen; the power of color is something you can feel.

Colors matter, and their place in the environment matters. Studies have shown that people respond well when a variety of colors, textures, and shapes are present, and respond poorly in drab, sterile environments. Because watchLAB knows environments are important, we pay special attention to what colors are present in each room.

Environment affects behavior. Color evokes a response. That’s why we spend so much time curating our studios to make strong, memorable impressions.


Because there is power in color, we fill our offices with vibrant hues. The carpets in our Chicago office are bright green, and bold works of art hang in the halls. Our San Francisco studios are filled with bright orange couches contrasted against blue walls, and fresh gardenias float in glass vases. Pops of color can be found everywhere, in details large and small.

Color can be provocative; color can be inviting. Its symbolism is deeply embedded in every culture. Green means safety, growth, and hope. Red is power, passion, and love. White signifies peace, and new beginnings.


Environments make statements without having to utter a single word. When colors are complementary, they provide harmony and context; when colors clash, they are jarring and discomforting. We believe having vibrant, thoughtful surroundings leads to vibrant, thoughtful conversations.

Facilitating conversations is what we do best.

Blake Chastain

Blake Chastain

IT/Media Specialist at watchLAB
Blake Chastain is a writer and marketer. His obsessions are media, technology, and video games. Blake lives in the Rogers Park neighborhood of Chicago with his wife and daughter.
Blake Chastain

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