Online Communities On The Rise

GRIT Report - Emerging Methodologies

According to initial findings in The GRIT Report, online communities top the chart of emerging research methodologies, with 49% of interviewees saying that they are already using this method and another 33% saying that they are considering using online communities. Mobile surveys, social media analytics, text analytics, and big data analytics round out the top 5 methodologies used in 2013. Look out for the full GRIT Report coming in January.

Find out more data from the upcoming GRIT Report via GreenBook Blog

Mitch Clark

Mitch Clark

New Media Coordinator at watchLAB
Mitch is a jack of all trades at watchLAB, tackling projects from Marketing, Media, Design, and Qualitative Research Moderating with a focus on consumer electronics.
Mitch Clark

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