Posted on December 20, 2013 by Mitch Clark
According to initial findings in The GRIT Report, online communities top the chart of emerging research methodologies, with 49% of interviewees saying that they are already using this method and another 33% saying that they are considering using online communities. Mobile surveys, social media analytics, text analytics, and big data analytics round out the top 5 methodologies used in 2013. Look out for the full GRIT Report coming in January.
Find out more data from the upcoming GRIT Report via GreenBook Blog
Category: Market Research Tags: Analytics, Big Data, Emerging Methodologies, Online Communities, Social Media, The GRIT Report
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