Trust In Data Collection


When did everyone start trying to differentiate their company by selling “our 12 step respondent validation process?” I know that we here at watchLAB certainly talk to our clients about it. But it’s just way too close to bragging about how you keep the least amount of cockroaches in your kitchen. I’ve worked in facilities […]


Sticking Points

A few weeks back I was lucky enough to be invited to a breakfast where Haydn Shaw was speaking. Shaw is a leading expert on understanding generational differences and transforming negative work environments and employees. The topic for that morning was leading across four generations. This is the first time in our nation’s history that we […]

A Quirky Twist on Research & Cocktails


July 14th can’t come soon enough! Quirk’s: Marketing Research Media will be hosting a fresh networking event here in Chicago for their supporters and subscribers across the city. “Cocktails with Quirk’s” will be held on Monday during the “Shoppers Insights in Action Conference” as a way to let off some steam while getting some serious […]

#GIVEAWEEK – The Joseph School

The Josheph School #GIVEAWEEK

Join watchLAB in helping our partners at The Joseph School realize their goal of creating a better future for the youth of Haiti. One week of construction in Haiti costs $13,725. Your donation goes to anything from a bag of cement ($10) to a truckload of rock ($850). Every little bit brings The Joseph School one […]

#MRX – Market Research Twitter Round Up


#MRX is watchLAB’s weekly round up of some of the best Market Research posts from around the twitter-sphere. Add #MRX to your Market Research tweets to be considered for next week’s round up. Why brands should listen when their customers disagree: Can your brand afford not to take action when… #MRX #VC — Annie […]

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Bay Area

Stephanie Mahley, Associate Director

Chicago, Portland & Research Services

Emira Morina, Associate Director

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