Weekly Reading List: Heather McEneany


This week we’ve got more than just new reading material, we have a few things you can watch and look at, too, and even one thing you can get up and do(nut) yourself.  Check out everything from the “struggles” of McDonalds to the Galaxy’s favorite couple.

Here’s what I’ve been reading this week:

1) McDonald’s Biggest Brand Problems

Found on Business Insider, by Ashley Lutz

It’s interesting how in one breath the McDonald’s CEO says the company is going to eliminate the higher quality ingredients to get back their “value brand” perception, and in the next breath says it has to overhaul its marketing to place “greater emphasis on the quality of our food.” So more talk and less walk, then? Seems to be missing the point, that the successful brand competitors (Chipotle, In N Out Burger, Five Guys) are able to accomplish the whole enchilada — a simple low-price menu focused on quality ingredients, which drives a healthier brand perception.

2) Infographic: the most common Craigslist “Missed Connection” locations by region

Found on Slate

Is there a WalDate.com on the horizon?

3) History of Halloween

Found on The Huffington Post, by Ed Mazza

What starts with Kirk Cameron encouraging his fundamentalist Christian comrades to celebrate Halloween (I never knew they didn’t), goes into the true back-story of one of my favorite pseudo-holidays. Hint: it wasn’t a union of nurses creating a holiday so they could start dressing sexy.

4) Try it Now – the Donut Selfie

Found on Donut Selfie

Not long ago beaches in France were banning them, but clearly they’re not going away. There’s a new selfie in town — the donut selfie. No, we’re not talking delicious fried goodness, but the spinning of a camera around one’s head to show surroundings and combining the images into a slideshow. Put it to music like in the video above, and, finally, a less obnoxious selfie.

5) Galaxy Tab S commercial 

Found on YouTube, by Samsung Mobile USA

Perhaps it’s because I’m in love with Dax Shepard and Kristen Bell as a couple, or maybe because I’m 6.5 months pregnant myself, but I can’t get enough of this adorable commercial, aptly titled “What You Really Need.”

This is watchLAB saying, “Keep reading, watching, doing, and consuming as you please. And, of course, have a good weekend.”

Heather McEneany

Heather McEneany

Vice President at watchLAB
Want to compare notes about the best camp sites in California or how to build an Adirondack chair with just a mitre saw and 2x4s? Give Heather a call. She loves meeting new people and learning about their experiences and ideas (even better if it’s with a craft beer in hand).
Heather McEneany

Latest posts by Heather McEneany (see all)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Connect With Us

Bay Area

Stephanie Mahley, Associate Director

Chicago, Portland & Research Services

Emira Morina, Associate Director

Back to Top Kith