What Conan O’Brien’s Joyride Can Teach Brands About Guerilla Marketing

If you’re not yet familiar with the ride service, Lyft, Conan O’Brien, Kevin Hart, and Ice Cube have taken it upon themselves to introduce you to the ride sharing app, and have a little bit of fun in the process. While this video might just seem like a great way to waste 9 minutes of your Friday afternoon, it’s also a lesson in Guerilla Marketing.

Lyft has found a way to humanize its brand, showing how real people interact with their app. These real life experiences go much further with the average audience than than a corporate case study video would. So we hope you enjoy this video, and learn a little something too.

Mitch Clark

Mitch Clark

New Media Coordinator at watchLAB
Mitch is a jack of all trades at watchLAB, tackling projects from Marketing, Media, Design, and Qualitative Research Moderating with a focus on consumer electronics.
Mitch Clark

Latest posts by Mitch Clark (see all)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Connect With Us

Bay Area

Stephanie Mahley, Associate Director

Chicago, Portland & Research Services

Emira Morina, Associate Director

Back to Top Kith