What Conan O’Brien’s Joyride Can Teach Brands About Guerilla Marketing

 Posted on December 13, 2013 by

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If you’re not yet familiar with the ride service, Lyft, Conan O’Brien, Kevin Hart, and Ice Cube have taken it upon themselves to introduce you to the ride sharing app, and have a little bit of fun in the process. While this video might just seem like a great way to waste 9 minutes of your Friday afternoon, it’s also a lesson in Guerilla Marketing.

Lyft has found a way to humanize its brand, showing how real people interact with their app. These real life experiences go much further with the average audience than than a corporate case study video would. So we hope you enjoy this video, and learn a little something too.

Mitch Clark

Mitch Clark

New Media Coordinator at watchLAB
Mitch is a jack of all trades at watchLAB, tackling projects from Marketing, Media, Design, and Qualitative Research Moderating with a focus on consumer electronics.
Mitch Clark

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