What Conan O’Brien’s Joyride Can Teach Brands About Guerilla Marketing
If you’re not yet familiar with the ride service, Lyft, Conan O’Brien, Kevin Hart, and Ice Cube have taken it upon themselves to introduce you to the ride sharing app, and have a little bit of fun in the process. While this video might just seem like a great way to waste 9 minutes of your Friday afternoon, it’s also a lesson in Guerilla Marketing.
Lyft has found a way to humanize its brand, showing how real people interact with their app. These real life experiences go much further with the average audience than than a corporate case study video would. So we hope you enjoy this video, and learn a little something too.
Mitch is a jack of all trades at watchLAB, tackling projects from Marketing, Media, Design, and Qualitative Research Moderating with a focus on consumer electronics.
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