Qualitative Research
watchLAB regularly sources consumer, B2B, physician and patient respondents in the following metro markets; however, no city is out of reach:
- Chicago
- Portland
- New York
- Los Angeles
- Seattle
- Houston
- Dallas
- Atlanta
- Denver
- Nashville
- Sacramento
watchLAB provides recruitment, facility rental, hosting services and project management for all qualitative market research methodologies, including:
- Traditional Focus Groups seating from 2 to 200+
- Ethnographic, Affinity & In-situation research
- Usability testing (website, mobile device, tablet)
- Online Qualitative Platforms or Focus Groups
- In-Depth Interviews
- Ongoing Panels/Longitudinal Studies
- Debate style or super groups
- Telephone, Web-enabled and/or Webcam Interviews
- Shop-Along interviews
- Expert Interviewing
- In-home usage tests (iHuts) or Product Placements
- Taste Tests
- Mock trial / mock jury
Specific Audience Specialties
- Consumer
- ITDMs & Developers
- LOB, BDMs, B2B
- Small Business Owners & Merchants
- Financial Services Professionals
- Physicians
- Patients
Other research services include: moderation, reporting, data analytics and transcription.