Qualitative Research

watchLAB regularly sources consumer, B2B, physician and patient respondents in the following metro markets; however, no city is out of reach:

• Chicago
• Portland
• New York
• Los Angeles
• Seattle
• Houston

• Dallas
• Atlanta
• Denver
• Nashville
• Sacramento

watchLAB provides recruitment, facility rental, hosting services and project management for all qualitative market research methodologies, including:

• Traditional Focus Groups seating from 2 to 200+
• Ethnographic, Affinity & In-situation research
• Usability testing (website, mobile device, tablet)
• Online Qualitative Platforms or Focus Groups
• In-Depth Interviews
• Ongoing Panels/Longitudinal Studies
• Debate style or super groups
• Telephone, Web-enabled and/or Webcam Interviews
• Shop-Along interviews
• Expert Interviewing
• In-home usage tests (iHuts) or Product Placements
• Taste Tests
• Mock trial / mock jury

Specific Audience Specialties

• Consumer
• ITDMs & Developers
• LOB, BDMs, B2B
• Small Business Owners & Merchants

• Financial Services Professionals
• Physicians
• Patients

Other research services include: moderation, reporting, data analytics and transcription.