Magnificent Studios just steps from The Magnificent Mile.

Proof you can have it all. Our Chicago Studios, just three blocks from famed Michigan Avenue, are ideally located in the city's vibrant River North neighborhood. Top-notch shopping. Award-winning restaurants. Wine bars. Galleries. Boutique hotels. Even deep dish pizza. All within walking distance. And then there are our Studios, with the right mix of state-of-the-art technology and modern, comfortable design that puts people at ease, so you can concentrate on your project.

watchLAB Chicago

1 East Erie Street, Suite 600,
Chicago, IL 60611
312.600.0990 main
312.268.7362 fax

Directions Hospitality

Studio Dimensions (floorplan)

We have 3 spacious studios:

  • Studio 1 measuring 23' x 25'
  • Studio 2 measuring 21' x 20'
  • Studio 3 measuring 23' x 12'

Our viewing rooms seat the following:

  • Studio 1 seats 15 - 20
  • Studio 2 seats up to 8
  • Studio 3 seats up to 8


Studio Specifications

Our studios are flexible spaces built upon the idea that research is changing and our studios need to do the same. We are happy to offer the following studio configurations and will do our best to accommodate anything not listed here:

  • Living room
  • Conference room
  • Usability lab
  • Intimate IDI setting
  • Theatre or classroom style (up to 40 participants)
  • Mock trials

Technology at watchLAB Studios Chicago

Digital Recording: Audio and Video

Our Studios provide digital audio and video recording. Operated video services are available on request.

High-Speed Wireless Internet Connectivity

We provide wireless and hard-wired Internet connectivity throughout our studios.

Usability Labs:
  • Screen-in-screen recording
  • PCs with high-speed Internet access
  • Custom setups are always accommodated

Video Conferencing and Streaming

watchLAB offers FocusVision video streaming service.